Saving Britain’s Songbirds with Ring and the RSPB

This is an advertisement feature in association with Ring

Ring Teams Up with the RSPB to Inspire a New Generation of Birdwatchers

Ring has teamed up with the RSPB to encourage the UK public to protect beloved bird species, after discovering hundreds of Ring customers are using their cameras to monitor garden wildlife.

To launch the initiative, Ring’s new research of 2,000 adults revealed a huge 60% of Brits regularly observe garden birds. With Ring customers’ most frequentlysharing footage of Blue Tits, Great Tits, Magpies, Pigeons and Owls, the study revealed a growing interest in birds among younger generations – in fact a quarter (24%) of under-35s plan to begin birdwatching during spring.

The mental health benefits, coupled with the ease of using technology, is likely contributing to this new interest. Beyond conservation efforts, 73% of Brits report seeing birds and hearing birdsong positively impacts wellbeing, with 57% saying birdwatching reduces stress. A significant 64% also believe "remote" birdwatching is appealing, while 44% already use outdoor cameras for wildlife observation.

Dave Ward, Managing Director EU & International at Ring said: "Ring is best known for keeping neighbourhoods safer, but we're always impressed by how our devices can capture remarkable wildlife footage. We hope that collaborating with the RSPB will raise important awareness of declining bird species, while encouraging customers of all ages to enjoy the benefits of connecting with nature from wherever they are."

The collaboration aims to protect beloved bird species at a critical time – the latest RSPB Big Garden Birdwatch survey shows that Starling numbers have dropped to their lowest recorded levels, with Song Thrush and Greenfinch populations also experiencing significant declines over the past 40 years.

Emma Marsh, the RSPB’s director of digital technology and communications said: “The decline of key British bird species like the Starling and Greenfinch highlights the urgent need for conservation efforts across the UK. Remote birdwatching plays a crucial role in raising awareness and connecting people to nature, and every sighting contributes to our understanding and protection of these vital species.”

The RSPB has provided three key actions for the public to support bird conservation:

1.      Install bird-friendly habitats, like nest boxes and feeding stations

2.      Keep gardens and green spaces wildlife-friendly by planting native flora

3.      Submit your sightings from Ring devices of key species like Song Thrush and Greenfinch using the ‘Share’ feature

Ring and the RSPB are also encouraging customers with aRing Home subscription who capture footage of priority species —including Starlings, Song Thrushes, or Greenfinches — to share their videos through the Ring app's 'Share' feature. Selected footage may be used by RSPB researchers, contributing to vital conservation work.

To help Gen Z and Millennials remote birdwatch this spring, Ring is giving away 50 Ring devices* to capture footage of different bird species in the UK, including Starling, Song Thrush, and Greenfinch.

Selected applicants will receive a freeRing Outdoor Camera Battery from Ring. The devices are available to those between the ages of 18 and 35 (Gen Z and Millennials). Find out more in the link,here.*

More information on how to optimise your Ring devices for birdwatching can be found on Ring’s blog, including using Ring’s ‘Smart Video Search’ to locate all of your bird footage in one place.

*Terms and Conditions

To help Gen Z and Millennials remote birdwatching this spring, Ring is giving away 50 Ring devices* to offer the opportunity to capture different bird species in the UK, including Starling, Song Thrush, and Greenfinch.

Selected applicants will receive a freeRing Outdoor Camera Battery from Ring. The devices are available to those between the ages of 18 and 35 (Gen Z and Millennials).

We want to hear from you! Let us know (in 50 words or less) using the formhere, tell us why you would like to receive a Ring device so you can remote birdwatch this spring.

Terms and Conditions:

 Hope&Glory PR is the promoter of this activity and can be contacted at ring@hopeandglorypr.com

1.      Application is open to UK residents only. Entrants must be between 18 and 35.

2.      Entrants must complete thesubmission form explaining why they want to receive a Ring device

3.      Applications will be reviewed by Ring’s PR team, Hope&Glory PR. The first 50 individuals who meet the entry requirements (as outlined in line 1, 2 and 3) will be selected.

4.      Applications will remain open until all prizes have been successfully delivered to the winners. If applicants fail to respond when notified of their prize within 7 days, another winner will be contacted.

5.      Applications close when the 50 devices have been successfully claimed in accordance with line 5

6.      Prize is one Ring Outdoor Camera Battery

7.      Applicant names, contact details, and postcodes collected by Hope & Glory PR as the Data Controller, will be used by Hope & Glory PR (in accordance with itsPrivacy Policy) to review the applications and arrange for the prizes to be distributed to the winners. No data will be shared with third parties. All data will be held for a maximum of two months and then deleted once this time period has expired.

About Ring

Since its founding in 2013, Ring creates new ways to connect to the places, people and things important to its customers. First known for its iconic Video Doorbell, Ring now offers customisable solutions compatible with just about any home, from cameras to alarm systems and a wide range of accessories. Core to the experience is the Ring app, empowering customers to stay connected no matter where they are, because distance shouldn’t separate people from what they care about. Ring is an Amazon company. For more information, visit: Ring

For Ring social media, see:
Facebook

Twitter/X

https://www.instagram.com/ring

 About RSPB

The RSPB is the UK’s largest nature conservation charity, with 1.2 million members and 11,000 volunteers, all acting for nature. We protect and restore habitats and landscapes, save species and are helping to tackle the nature and climate emergency. For over a century we’ve been a voice for birds and the natural world, inspiring and influencing millions through conservation, powerful partnerships and campaigning. Our network of over 200 nature reserves sits at the heart of our world-leading science and conservation delivery. We want to see a shared world where wildlife, wild places and all people thrive.