Leica has announced the transformation of its flagship London store.
The optics manufacturer says the Mayfair-based store will not only display the company's products but also give photograpres the chance to discuss photography techniques and meet like-minded Leica photographers. An expanded Leica Café will take over the store’s previous location (also in Bruton Place) in the New Year, incorporating an 'intimate photographers' gallery'.
Jason Heward, managing director, Leica UK, added: “The transformation of Leica Mayfair is testimony to the incredible momentum in our brand. Leica has been around a long time, and, after more than a hundred years, we still resonate with photographers and nature observation enthusiasts in a special way. Our stores are creative places, somewhere to stay for hours, or make a quick visit. Leica is a community and this is the perfect place to be part of it.”